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In one word: intelligence.
Your monitoring partner should make your business smarter. Because while it's one thing to set up searches and collect information, it's another thing entirely to interpret it in the right ways. And, with so many different responsibilities already on your plate, it's a challenge to find the time to look for and gain insight from online conversations.
So ask yourself the following questions before you choose a marketing strategy company to work with:
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• What kind of reporting do they offer?
• Can I get daily, weekly, monthly and quarterly reports?
• Can I also get updates in real-time?
• Do they think about monitoring in a strategic way?
• What kind of value-added insight can I expect?
• Will they show me how to extend my web presence so I can respond?
• Will they train me on the tools I need to get a handle on to respond?
• Which tool are they using?
• Are they open to supplementing with other tools?
• Can they help me put together marcom reports? |
To learn more about the reports and insights we offer, ask for a demo and we'll be happy to take you on a tour.
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